I split my time between running the day-to-day and leading client strategy at a B2B marketing and management consultancy. I built the operational systems that kept our remote team running smoothly, while also helping clients like Simplot, BASF | Nunhems, Boise Cascade, and Idaho National Lab navigate brand, digital, and go-to-market strategy. The work was equal parts structure, technology and storytelling.

I helped a brilliant husband-and-wife team start a nonprofit performing arts group. Over a few years, we grew it into a nationally recognized company — touring to major venues like White Bird and The Winspear Opera House, earning Dance Magazine’s “25 to Watch,” and building a reputation for immersive, interdisciplinary performance. I led strategy, branding, fundraising, and operations, while also serving as visual director, creating projection design and films for the stage. Today, LED is still going strong, with a permanent home and a growing national presence.

I ran a solo studio focused on design and digital strategy for nonprofits and state agencies. The work ranged from brand identity and websites to campaign strategy — mostly for clients doing work in education, the arts, and social services.

I led digital marketing and content for an internationally touring contemporary dance company. I helped shape the company’s online presence through film, storytelling, and campaign strategy, positioning TMP as a digital leader in the arts world.